The number of singles looking for a partner (about 7 million per month) does not vary much.
Henning Wiechers, initiator of the survay, says: "These days, the leading providers do not concentrate on fast growth anymore, but rather on quality as well as on customer loyalty in order to generate more money per member.
Elite Partner, the number two on the German Market, benefits more and more from Hubert Burda Media's stake in the company as far as cooperation in marketing is concerned.
T-Online has also saved its piece of the action at an early stage with the help of Friend Scout24, a leading provider for online personals.
The communication channels of foreign dating companies usually work rather slow and the country managers, having very little decision latitude, have to fend for themselves. "Foreign companies often lack a small but often crucial quality improvement to play a bigger role on the German market.
Oftentimes, it is small translation errors or difficulties in communication which lead to a lack in quality.
Meanwhile, most of them are prepared to pay for these services - at a progressive rate, this is also the case for ladies.
This is one of the findings of the recent survey "Online dating services in Germany" which is based on a poll answered by 46 leading companies of the dating industry.
The market segment of online matchmakers increased the most (by 62.8%) followed by online personals and dating services for amorous adventures.
For 2007, the industry predicts a turnover of 127.3 million.
In 2006, Germans have spent a total of 116 million on online dating.