More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!
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Some sites such as Ok Cupid.com, and are free and offer additional paid services in a freemium revenue model.
Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Members use criteria other members set, such as age range, gender and location.
Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.The second highest scoring, Second Life utilizes virtual worlds, message boards, chat groups and profile pages to allow people to contact in a three-dimensional environment.Other sites are more specific, based on the type of members, interests, location, or relationship desired.A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.In Germany government financed NGOs like "Verbraucherschutzzentrale" sometimes help to sue online dating sites.