Young people are less able to rely on friends and family to fix them up with a date, unlike in the past.
Then, one could go for "sogaeting", a one-on-one blind date with a friend's friend, or "meeting", a small gathering of six to eight singles who typically break the ice by playing some kind of drinking game.
But Ms Chung was anything but impressed when her date, a freelance storyboard artist for TV commercials, showed up wearing a Burberry trench coat and driving a Range Rover, as if flaunting his wealth."Maybe he did it to get girls, but it sure didn't impress me.
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That was the beginning of a relationship that culminated in their getting married in January last year, on the first anniversary of their first date.
Ms Chung and her husband, Mr Song Kyung Heub, 47, are part of a growing number of couples who met with professional help - be they matchmaking agencies or dating apps.
Said sociologist Kim Soo Kyung, a research professor at Korea University: "Marriage has become like a business or contract.
People care more about economic status and what university one graduated from, and that could be the reason why they are turning to dating agencies that have a lot of that data."One concern, however, is that dating agencies rank members based on criteria that are "heavily weighted on materialistic indicators and aggravate gender discrimination", Prof Kim said.
That's why they relied on matchmakers to collect detailed information and recommend a suitable match," she said.
Marriage in modern times has become a pursuit of free love and individual happiness, leading to the wane of the professional matchmaker.
However, with young people now becoming more pragmatic in their attitude towards marriage, they "would use information from matchmakers to find their ideal partners as they feel it is a rational thing to do", said Ms Park.
She added that as getting married and starting a family require big sums of money, young people don't want to risk going into it without knowing their partner's socio-economic background and financial status - information which dating agencies can provide.
Ms Choi said she was under family pressure to marry early and, as fate would have it, her date turned out to be her ideal man.
"I liked him because of his positive attitude, and I knew I could trust him because we met through our parents," she said.
A 2014 survey by Statistics Korea showed that only 56.8 per cent of respondents think that marriage is necessary.