Analysing the data and using in-app chats / activity feeds, you can create chat rooms for those who have similar patterns (for example, being on the same level of a game).
This helps you tailor your in-app marketing campaigns even further to personalize their journeys in the app.
Here’s taking a look at the percentage of users engaging daily with the other dating apps in the market – notice how they’re still managing to hook their users better: So how are dating apps doing so well in the competitive app market?
And that technology now killing it on mobile as well!
By creating mobile chat rooms, apps can create another layer that hooks a user and encourages him to engage with the app more frequently.
But a common interest is the need to socialise or network with their friends, family and those holding the same interests as them.
Chat rooms have quickly gained popularity across various digital channels for making networking more one-to-one and easy for the users.
Not all apps can become a part of a user’s daily routine, but they should certainly maintain their space on the user’s phone!
The point is, successful apps are those that are able to connect with their users on a deeper level.There are businesses who are already making use of this hook in their apps and doing really well by improving their user retention and monetization metrics. The number of dating apps around you have increased exponentially over the years.But if you think about it, all of them offer one thing in common – getting to meet people ‘you may like’ in your area or from around the world.Using in-app chats you can create a group of people who have made a particular purchase – then upsell or cross sell other in-app purchases that you offer.But remember to make it contextual to their previous purchase!Combining both metrics, app session and app frequency, it is easy to see how engaged dating app users are (‘no pun intended’).