If you attending a trade show, find out what publications are covering the event.
A well written press release can spread links to your webcam across the internet.
Remember that your release will get picked up a lot quicker if you can write more than simply “Company XYZ has a webcam now.” Give the media a reason to care – what is special about your location or how you are using your camera?
Let bloggers and other writers know about your webcam.
This is really just a more personal and specific version of the general press release.
You can’t do much online these days without considering SEO, or search engine optimization.
It is what dictates whether visitors will find you through search engines like Google, Bing, and Yahoo.
True Look works hard to provide quality cameras that are easy to share. Have an obvious link from your homepage to your webcam’s webpage.
However, if you’re running a DIY setup, consider a quality camera and solid hosting. It should be incredibly easy to find the webcam, not buried inside 5 layers of navigation.
Don’t simply leave the page empty with a webcam interface – search engines can’t read the webcam and won’t know what the page is about. But more than just links, you want links with the right anchor text.