Leonard herself was surprised at the success of these numbers.Originally phone sex services consisted of a managed network of dispatchers (live or automated) and erotic performers.Once means of transmitting payment were developed, phone sex turned into primarily a commercial activity, with customers (overwhelmingly male) and sellers (overwhelmingly female).
The editor of High Society magazine, Gloria Leonard, is credited with being one of the first people to use "976 numbers", then "900 numbers" for promotional purposes and soon as a revenue stream in the adult industry.
Leonard recorded her own voice informing callers of the contents of the next issue of High Society magazine before its publication.
AN ADULT TV station in the UK has apologised to the people of Westport after a phone number mix up led to the town’s residents being bombarded with calls for the late night chat line.
The mix up happened when Irish viewers didn’t enter the UK international calling code before dialling and were instead directed to Westport locals.
(This attitude still survives among some providers.) When public (mostly female) pressure forced the phone companies to stop providing this service to sex workers, a transition was made to a manual method: pre-paid blocks of time, 10, 30, 60 minutes, whatever the customer would pay for.
The incentives for providers were then reversed; rather than earning money from keeping the customer on the line (orgasm delayed), they earned more from bringing the caller to orgasm quickly, so as to move on rapidly to another call.
Performers would come to a studio where they received a cubicle, coaching, and cash incentives to keep callers on the line longer.
This is the world portrayed in Spike Lee's movie about phone sex, Girl 6.
Human dispatchers — female, except for gay male phone sex — answered the advertised phone numbers, processed payment via credit card, chose who of the available performers in the dispatcher's judgment best matched the clients' fantasy (grandma, black girl, college girl, etc.), and connected the client with the provider. Either could hang up, though some services put economic pressure on providers not to do so.
Originally, per-minute billing was provided by phone companies (in the U. There was, from some services, an attempt to keep the caller aroused but short of orgasm, so he would spend more money.
When the Internet got relatively mature, sale of any sexual service not involving a minor could be made to anyone not a minor.