Participants are asked to talk aloud at all times so User Experience (UX) consultants can evaluate their behaviour when reviewing the sessions at a later date.The advantage of not having a facilitator present is that much higher volumes of tests can be completed in parallel, and in very short time frames, by participants anywhere in the world.They do however rely heavily on a good phone and internet connection, otherwise slow screen-sharing or poor audio quality may impact testing significantly.
This is one of a special series of unboxing posts exploring the different options available for usability testing, covering the relative benefits of each as well as when to choose one approach over the other.
From low-cost rapid remote testing through to moderated lab-based testing, there is no reason why some form of iterative improvement through user testing shouldn’t be a key part of every one of your digital projects, in order to create best-of-breed user experiences that deliver the highest levels of customer satisfaction and return on investment.
A test link was included on their homepage and end-users asked to take part.
A high number of people completed the test and their times, completion rates and comments were recorded.
The number of participants you can involve will be fewer than unmoderated testing, but the level of contextual insight about user behaviour and expectations during the test is typically higher.
Unmoderated remote testing is perfect for gathering larger volumes of user insight in very short timescales, so lends itself perfectly to iterative testing during sprints in an Agile project, for example.In some cases this could lead to tests having to be retaken, so make sure you have tested, reviewed and refined your script before you roll it out to a mass test base.The overriding and significant benefit, though, is the ability to test very quickly, with much larger volumes of participants.As mentioned above, moderated remote testing is great for getting insight from participants who might otherwise find it difficult, or impossible, to take part in usability testing.Since sessions are moderated by a facilitator, this also means that alongside the opportunity for improved qualitative insight there is more flexibility during the test; for example, you can even test with incomplete or early prototypes using cognitive walkthroughs.When it comes to testing websites there are many unmoderated and moderated solutions.