That's what I give you to search, you're going to use it.There's a million people out there, you want to limit them to 3,000, that's what we're going to, that's what you're going to use.
You know, we were not particularly a social bunch, you know, he was basically stuck. So I start looking by registering myself and looking at other people and then I said, let me ask some of my friends to enroll.
And online dating was a very promising way to think about this solution for a marketplace that wasn’t working very well, and he tried online dating and he was just failing miserably, continuously. So I didn’t ask them to really enroll, I just took their profile sheets and asked people, "Could you fill those out but without your name? So this is kind of an initial observation that something is going wrong in this, in this market.
And this breaking into attributes turns out not to be very informative.
So on the last stage of this process, we created a different Web site.
And because of that, I think actually people become much more superficial than we think they are. It turns out, women really care about men's height. At the same time, it turns out that men care a lot about women’s BMI’s.
I’m 5’9”, if I wanted to be as attractive as somebody who’s 5’10”, right, another inch? In fact, they want women to be slightly anorexic, at like 18-1/2.
" And I took people that I liked more and I liked less, and I took their profile and I tried to figure out could I tell the difference? Imagine you went to 50 people you really like and 50 people you only like so-so, and you asked all of them to fill this profile, then you took this 100 profiles and you tried to sort them out into piles. And then went a step further, did some studies with online daters about how much they enjoyed it and what they were getting from it, until the final stage, we, I figured out, I thought I knew what was going on, which is that online dating sites assume that people are easy to describe on searchable attributes.
They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.
And the online system we created was very much like that.