Digital technologies and mobile apps are changing the face of financial services — it’s not an overstatement to say the industry is undergoing a major digital transformation.
This rapid acceleration is having a significant impact on the relationship between traditional financial institutions (FI) and new digital fintech companies.
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In October of 2011, the campaign won the MAA Grand Prix GLOBE for “Best of the Best in the World” along with two GLOBES for best in category.
A personal computer (PC) is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end-user with no intervening computer operator.
They are beginning to realize they actually need one another to thrive.
While digital companies can innovate quickly and create better customer experiences, these same companies also lack the financial institution’s data expertise and broad-based knowledge of complex global financial markets, regulation, and high-security networks.
The fully integrated campaign included TV, print, outdoor, POS, Web—you name it—and even a Times Square digital billboard that featured a rotating gallery of real Walgreens customers proudly showing their love.
"Arm yourself…" won three Gold Reggies and a best-in-show Super Reggie in April 2011, plus three Gold and one Silver Effie awards. Times Square digital billboard showed real Walgreens customers who armed themselves (with a flu shot) for the ones they love.
As a result, these two seemingly at-odds segments are now perfectly aligned to benefit one another.
Easy access to Banking and Financial Data via APIs have fueled some of this innovation.
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Devin's idea made the shot less about the ickiness of the flu and more about protecting the people who count on you.
It is also in contrast with the more recent trend of controlling software availability through an intervening third party such as the Apple App Store.